Cross-platform design, figma
Real Estate Tech Startup in US Market
In my most recent project, I concurrently managed the development of a Marketplace, a CRM platform, and an iOS application, all of which were structured around two distinct design systems."
Project Overview
The client operates in the real estate investment sector, offering innovative tech solutions for individuals and organizations involved in buying and selling property.
My Role
As a Product Designer, I played a central role in the design and evolution of three interconnected products:
- Real Estate Marketplace
- Customer Relationship Management (CRM) Platform
- iOS Mobile Application
Key Contributions
- Product Design: Delivered end-to-end design solutions, from user flows and wireframes to high-fidelity UI, across web and mobile platforms.
- Design Systems: Contributed to the evolution of two design systems, streamlining UI patterns and improving development handoff across teams.
- Marketing Collateral: Created visual assets such as email templates and illustrations, supporting the marketing team in enhancing user engagement and brand coherence.
- Cross-functional Collaboration: Worked closely with product managers, web engineers, and stakeholders in an agile setup to align user needs with business objectives.
Impact
- Improved product design consistency across three platforms through systematized UI components.
- Accelerated design-to-development workflow by refining documentation within the design systems.
- Enhanced marketing performance by delivering adaptable and branded visual assets.
Cross-platform Marketplace design
Natalia Spivak, 2025
